Purple Circle took the stage with a human-centric AI keynote

Purple Circle needed to show up differently at an AI conference. Not just another deck. A statement. We partnered with Purple Circle to design a keynote presentation for an AI conference, focused on communicating complex ideas in a way that felt human, engaging, and distinctly on-brand.

Exploring brand styles

We started with brand exploration — testing bold, geometric, and humanistic styles. The humanistic direction won. In a room full of cold, san-serif presentations, it made Purple Circle stand out.

Making impact with animations

Then we made it move. Not gimmicky transitions — purposeful animations built around the content itself, designed to pull the audience in at exactly the right moments.

Styling Images

Finally, we tackled the imagery. Stock photos were inevitable, but we refused to let them look stock. Every image was styled with Purple Circle's brand colour - and where the original colours carried meaning (think real-world references), we kept them, wrapping the brand around context rather than bulldozing it.