Lytics led their Series D with a differentiated narrative

Finding the right narrative

Lytics came in with their general story, but it needed refinement for their Series D pitch. The challenge was finding the narrative framework that would make the strongest case to investors.

We explored three different approaches: positioning Lytics as the WAY forward, highlighting an IMBALANCE in the market, or showcasing a critical GAP in the industry. The GAP narrative stood out as the most impactful because it clearly illustrated a missing piece in the market that Lytics uniquely filled.

This led to positioning Lytics as "The Decision-First CDP" - differentiating them from competitors who either just collect data or orchestrate actions.

The narrative struck a chord. After the pitch, Lytics adopted the "decision gap" and "decision-first" language as central to their public positioning and PR efforts, extending the story well beyond the investor deck.

Setting the context

Before diving into the problem Lytics solves, we needed to establish why digital transformation mattered in the first place. The deck opened by setting the stage: brands were expected to use data to deliver personalized experiences, and this was no longer optional.

We researched and surfaced compelling data points that supported this shift, such as how COVID-19 had accelerated digital communication strategy by 6 years. These forces painted a clear picture: digital transformation is no longer a choice.

But we didn't stop there. Simply saying "going digital is important" wasn't enough. We went one level deeper to explore why companies were still failing despite having the right ingredients. This naturally led to the reveal of the decision gap, setting up Lytics' unique positioning in the market.

Filling the gap

Once we established the decision gap, we introduced Lytics as the solution that bridges it.

We developed a three-part framework to clarify Lytics' unique value: Right Data, Right Science, Right Now. This wasn't just about what Lytics did, but how they did it differently - identifying the most important data, applying the best models to it, and delivering results in the moment. In a complex and competitive CDP field, this framework helped Lytics stand out with a clear, defensible position.